values & vision

Living, loving, laughing, learning


“Resolve to be tender with the young, compassionate with the aged, sympathetic with the striving, and tolerant with the weak and the wrong. Sometime in your life you will have been all of these.”

Dr. Robert H. Goddard


‘The professionalism of your team was outstanding, only surpassed by your commitment to the cause.’

L.L Sunrise

“you made me remember why I love what I do”   Dawn C

Our Values and Vision

We believe that growing old is not a twilight zone to be tucked away out of sight but is a time when people can continue to be part of the wider community, can continue to give and receive, can lead fulfilling lives where they enjoy life and feel valued.

Our Vision

Our vision is every care home a happy home – a place where people can live, love, laugh and learn within an environment of choice.

Our Mission

Our mission is to work with care homes to transform their care home ethos to one where staff are happy to work, the residents are happy to live and there is not only full occupancy but a waiting list for that home.

Our Values

Our values drive our work:   Community, Compassion, Co-operation, Creativity. We know these values enhance the quality of care for residents, the enjoyment of work for carers, and the return on investment for owners.

Community: that sense of belonging and being valued; warmth, conviviality, mutual give and take; being part of the wider community, connecting across the generations. Where there is community there is not loneliness.

Compassion: kindness, tolerance, patience, respect and appreciation of the unique value of others. Without compassion a home is not a real home.

Co-operation: when people work together, pool their ideas, share their diverse abilities, they can move mountains. Co-operation is the magic ingredient that accelerates performance.

Creativity: New ideas, fresh ways of seeing, new ways of working are vital if we are to release the resources latent within ourselves and others. We live in times of unprecedented challenge that call for creative approaches.

Together creating truly great care for older people